DeTECHtives

DeTECHtives is a conceptual product line merging AR technology and LEGO bricks for a digital play experience. Using an AR app that consumers can download on smart devices, the physical LEGO build is enhanced and comes to life in a digital experience. Through the app, the consumer/player unlocks a video depicting the story, alternative building instructions, and more in the DeTECHtives App. While using the DeTECHtives App is encouraged, the sets alone would be top quality, and the main selling focus of the product line is that without the App the consumer is getting a complete product/LEGO play experience regardless.

To learn more about the story, the App, and the development of

DeTECHtives, please consider reading this design brief:

Download Design Brief